He hasn't gone for the crazy "action hero, explosions" most people think this movie is.
It really is more deep seriousness and sadness. (That's why the last Rambo movie is so bad, all just action, no substance.)
Gabz nailed somber tone to the film and Rambo as a loaner.
And having the Red Haze at the top of the poster and the red Blood title run down the middle of the poster is pure GENIUS!
It describes his bloody head wound he gets after he surrenders to the police perfectly. So well done.
