The image was supposed to be part of the initial marketing campaign, both domestic and foreign, but the studio scrapped it at the last minute with one exec literally saying it is 'too much like art'. They then used the art for the soundtrack cover design (overseas only, I could be wrong on that though), and the posters that were printed were destroyed.
However some posters that were already printed did make it to an advance/special press screening of Pan's and the small stack of them were literally used in the theater that day. I have no idea how many were used/hung, but probably not many...I wouldn't be shocked if it was under 10-20 to be honest, at most.
My friend Ed who lives the in the UK and runs the AMAZING Film on Paper site (his personal collection and research) managed to acquire one, which is a holy grail in movie poster collector land, to an extent. Here is his general write up, along with pics here:
http://www.filmonpaper.com/posters/pans ... pecial-uk/
I was going through some of my endless tubes today (I have a closet full of literally hundreds of vintage movie posters, its kinda embarrassing), and came across my example and totally forgot I had it, so this was a pleasant surprise, to say the least. When I unrolled it, I instantly remembered how I snagged it: the London source, (a long time film poster dealer), who Ed got his from had a few he was given from the theater and sold them all, and I was lucky enough to be at the right place at the right time and messaged him quickly that I would take it. I have no idea who has the third. Anyway, mine is not in as good as shape as Ed's but is still in great shape. Perhaps mine was handled and displayed for sure, and his was extra and never hung, who knows.
At any rate, I just took pics earlier today. I blame having two kids after I purchased it as reason to completely forgetting this was rolled up in my closet:
